Discover the Magic of Puglia’s Trulli and Masserie
Imagine sun-kissed olive groves, dazzling white trulli houses, and crystal-clear beaches: welcome to Puglia, Italy’s southern gem. This curated Puglia itinerary combines the region’s iconic trulli, luxury masserie (farm estates), and pristine beaches, with a focus on a 7–10 day slow luxury experience. Whether you’re a culture lover, foodie, or beach enthusiast, our roadmap balances discovery and relaxation. According to the Ente Turismo Puglia (2025), travelers increasingly seek authentic stays in masserie and photogenic trulli, making this itinerary perfect for Instagram moments and genuine Italian hospitality.
Valle d’Itria: The Heart of Trulli & Olive Groves
Alberobello and Locorotondo: The Trulli Capitals
Discover the UNESCO-listed trulli of Alberobello and the whitewashed charm of Locorotondo. Spend at least one night in an authentic trullo .
- Must-Do: Walking tour in Alberobello’s Rione Monti
- Taste: Local primitivo wine and capocollo
Masserie Experiences: Farm-to-Table Luxury
Stay in a restored masseria to enjoy traditional Apulian cuisine, olive oil tastings, and spa experiences. In 2025, over 60% of travelers to Puglia book masserie for at least 2 nights (Ente Turismo Puglia).
- Our tip: Try a sunset dinner in Masseria Cervarolo or Masseria Montenapoleone
- Typical cost: €250–€400/night (farm-to-table included)
Salento: Beaches, Baroque, and Culinary Surprises
Lecce and Otranto: History & Architecture
Lecce is famed for its exuberant Baroque architecture, while Otranto captivates with seaside vistas. Both offer a mix of historic charm and sophisticated dining.
- Don’t miss: Basilica di Santa Croce in Lecce, Otranto’s Aragonese Castle
- Recommended stay: 3 nights
The Best Beaches in Salento
Puglia’s southern coast boasts famed beaches like Torre dell’Orso, Punta Prosciutto, and Pescoluse (the “Maldives of Salento”). As of 2025, beach lido entry averages €25/day.
- Suggested day-trip route:
- Torre Lapillo
- Punta Prosciutto
- Pescoluse (Maldives of Salento)
Culinary Delights: Farm-to-Table Dining
Thanks to Puglia’s rich agriculture, enjoy hyper-local cuisine in both masserie and ristoranti.
| Restaurant | Location | Specialty |
|---|---|---|
| Bros’ | Lecce | Innovative Apulian tasting |
| Il Principe | Otranto | Fresh seafood |
| Masseria Salamina | Fasano | Olive oil & farm-to-table |
The Perfect 7–10 Day Puglia Itinerary: Day-by-Day Guide
Day 1-2: Arrival in Bari or Brindisi, transfer to Valle d’Itria
Day 3-5: Explore Alberobello, Locorotondo, Martina Franca (trulli overnight)
Day 6-7: Relax in a luxury masseria, enjoy cooking class & spa
Day 8-10: Head south to Lecce/Otranto, with day trips to beaches
Must-See Highlights (2025 Edition)
- Trulli of Alberobello (UNESCO Heritage)
- Ostuni’s White City
- Salento’s beaches: Pescoluse, Porto Cesareo
- Lecce Baroque tour
According to our experience, pacing your trip with 3-night bases allows for deep cultural immersion without the rush. Consider renting a car for total freedom.
Richiedila ora.
Masserie, Trulli & Slow Luxury: Insider’s Guide
What Makes a Masseria Special?
Masserie are fortified farm estates turned boutique stays. Many offer:
- Cooking classes (average €75/class, 2025)
- Oil and wine tastings
- Infinity pools, spas
- Organic gardens
How to Book a Trullo Stay
The biggest variety of trulli accommodation is in the Valle d’Itria. Use platforms like Airbnb or local consortia (visit Pugliapromozione’s website).
Sustainable & Authentic Travel
Puglia is a pioneer in slow tourism: regulations encourage eco-friendly structures and farm-to-table gastronomy (see L.R. 42/2017 Regione Puglia for details).
- Tip: Look for “CETS” certified masserie for sustainability
FAQ: Everything You Need to Know About Your Puglia Road Trip
What is the best time of year for a Puglia road trip?
The best time is from May to September, with ideal weather and full services available.
How much does it cost to stay in a masseria?
On average €250–€400/night, with breakfast and dinner included at many properties.
Where can I sleep in a real trullo?
Mainly in the Itria Valley – Alberobello, Locorotondo, and Cisternino offer the most options.
Is it necessary to rent a car in Puglia?
Yes, to explore trulli, masserie, and beaches, a car is recommended.
Can I visit both Valle d’Itria and Salento in one week?
Yes, with a 7–10 day itinerary, you can experience both regions without rushing.
Start Planning Your Exclusive Puglia Adventure
This 7–10 day Puglia itinerary merges luxury, nature, and tradition—delivering unforgettable stays in trulli and masserie, and the best of Apulian beaches. Ready for your bespoke road trip?
Contact us for your personalized itinerary.
